Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing returned and average of $42 for every dollar spent. (Keep in mind that this is an [...]
View Post14 Top Marketing Authors to Follow on Google+
Have a favorite author? You may find them on Google Plus. Below is a list of authors that have written books related to marketing in today’s digital economy. As you visit their profiles, take a look at what they have shared. If you like what you see, add them to one of your Google+ circles. [...]
View PostGreat Android Apps for Tracking North Carolina Weather
Recently, Mother Nature has brought North Carolina some pretty challenging weather. From hurricanes to tornados and blizzards to ice storms, the chances of having the power knocked out is very likely making it difficult to get a weather report or other critical information. With the proliferation of smart phones, like the Apple’s iPhone and phones [...]
View PostBe Careful Who You Follow on Google+
Google+ is a new social networking "layer" from Google. I say layer because it’s a augmented Google experience. Google put some great thought into it and has actively and publicly made efforts to improve the bugs that can only become visible when people are invited to use it. They have done this by being publicly [...]
View PostTech Tuesday – Three Mobile Apps to Manage your Business
Today, my new segment on My Carolina Today aired. I spoke with with Sharon Delaney NBC17 in Raleigh about three mobile apps that can help manage a small business. Check out the video below and let me know what you think. The apps mentioned in the segment include included: Dropbox http://www.dropbox.net For storing files [...]
View PostJimmy Fallon Shows His Social Media Savvy Using a QR Code Dancer
Jimmy Fallon of the Late Night with Jimmy Fallon show on NBC is a pretty social media savvy guy. In one of his latest episodes, Steven Colbert was brought on to sing the song “Friday” with the show’s band, The Roots. The song was entertaining to say the least but what I found most interesting [...]
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