Is this the right approach to video email marketing? Recently, I’ve become more curious about the video email marketing landscape. I know there are services out there that offer video email marketing but why am I not receiving email with video? I’m subscribed to about 100 different email newsletters from various retailers and thought leaders. [...]
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Why Today’s Social Networks Will Not Kill Email
If today’s social networks won’t kill email, what will? How many times have you heard someone say social networks will eventually replace email as a communications tool and marketing channel? When I hear this I think to myself, “How in the world will email be replaced by Facebook, Twitter or Google+? It’s not realistic!” Until [...]
View Post email, socialLinkedIn is Killing “Answers”
LinkedIn Points Users to Groups, Polls and Influencers for Answers On the heels of the removal of LinkedIn 3rd party applications like SlideShare, WordPress, BlogLink, TripIt and others, LinkedIn, a professional social network with over 200 million users worldwide, is retiring their “Answers” product on January 31, 2013. Answers has been a staple of LinkedIn [...]
View Post LinkedInConnect Your Customers with LinkedIn – A B2B Strategy
Are you the kind of company that lets your customers to talk with other customers or do is it the kind that keeps customers in the dark so they don’t know who you do business with? If your answer is the latter, consider making a change and overcome your fears of allowing them to talk. [...]
View Post3 Things to do Before You Start Email Marketing for Business
Email marketing is one of the most effective and inexpensive digital marketing techniques available to businesses today. It has one of the highest returns on investment (ROI) in the marketing arsenal. According to the Direct Marketing Association in 2010, email marketing returned and average of $42 for every dollar spent. (Keep in mind that this is an [...]
View Post14 Top Marketing Authors to Follow on Google+
Have a favorite author? You may find them on Google Plus. Below is a list of authors that have written books related to marketing in today’s digital economy. As you visit their profiles, take a look at what they have shared. If you like what you see, add them to one of your Google+ circles. [...]
View PostBe Careful Who You Follow on Google+
Google+ is a new social networking “layer” from Google. I say layer because it’s a augmented Google experience. Google put some great thought into it and has actively and publicly made efforts to improve the bugs that can only become visible when people are invited to use it. They have done this by being publicly [...]
View PostJimmy Fallon Shows His Social Media Savvy Using a QR Code Dancer
Jimmy Fallon of the Late Night with Jimmy Fallon show on NBC is a pretty social media savvy guy. In one of his latest episodes, Steven Colbert was brought on to sing the song “Friday” with the show’s band, The Roots. The song was entertaining to say the least but what I found most interesting [...]
View PostLinkedIn Changes Ability to Message Group Members
Sometime last week LinkedIn’s Groups product team made a significant change to group member communications. They have made it even more difficult for those that share a group to message other group members that may be in their second and third degree networks. Now you are required to go to the Member tab to locate [...]
View PostEmbed Tweets In Your Articles
Twitter Media recently published a blog post showing us a pretty cool tool called Blackbird Pie. It helps online publisher and bloggers embed tweets in a post or article. I figured I would give it a try and show you how to use this tool too. Step 1: Ok, you just read a Tweet [...]
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